What is the difference between building a brand and building a business?

Quite like your question!

“Brand” – This in my opinion is the recall value the name, logo, tag line etc has in the mind of the prospects. Now, whilst I say this, I don’t limit this to just advertising, in-fact to me thats not even primary.

If you have to built a brand, you got to work on satisfying the need of your customers. Once you start do that and are consistent at it. Advertising will help you recall that good experience the customer had. It will also help other people who have not used your product but have heard about it from your satisfied customers gain confidence.

Now the whole effort to make your customers happy will mean working on your product, which means you will need money and that means you will have to acquire more customers – In short you will have to build a business.

So my suggestion is to not think of it as two different things and confuse yourself. Work on satisfying your customers and rest will follow by design.

Hope this helped!

Hardik

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